A Fresh Name, A Clearer Focus and A New Style Club

Introducing "Effortless Style with Natalie Borton" and "The Effortless Style Club" — plus what you can expect from this Substack moving forward

Hey buddies,

I’ve been thinking a lot about what I want this space to be, and more importantly, what kind of value I want to offer you with what I publish here.

When I started Legit Mom Style, it was intended to be a replacement for my blog, focused largely on sharing what I’m wearing as a mom and entrepreneur, as well as publishing a weekly newsletter to stay in touch and share a bit of behind the scenes.

Over time, I’ve realized that style is about so much more than just putting together a killer outfit. It’s about confidence, self-discovery, and learning to express who you are. It’s about effortlessness — not in a lazy way, but in a way that feels natural, aligned and authentic.

So, starting today, this space is officially called: Effortless Style with Natalie Borton

It’s the same personal approach, and the same intentional mindset, just with a clearer name that reflects what this is all about (especially because I know that not all of you out there are moms!)

Here’s What to Expect Moving Forward

I want to keep this space simple, valuable, and easy to navigate, so here’s how it will work:

Free Newsletter: Week in Review (Published Weekly)

This will continue to be free and available to everyone. Each week, I’ll continue to share:

• A personal note

• A thought of the week on confidence, self-discovery, or intentional living

• Something style-related — outfit inspiration, styling thoughts, or shopping insights, including secondhand finds, thoughtful purchases, and trend filtering

• What I’m reading, listening to, or watching lately

If you’ve enjoyed reading Week in Review, nothing changes for you. It will still land in your inbox every week, same as ever.

Paid Membership: The Effortless Style Club ($10/month or $100/year)

For those who want to go deeper into effortless style, wardrobe curation, and self-discovery, this is for you!

Inside The Effortless Style Club, you’ll get:

• Exclusive styling deep dives, including seasonal wardrobe planning, capsule guides, outfit formulas and my favorite thing, carry-on only packing lists! (Note that all Packing Light posts will be moved into The Effortless Style Club)

• Confidence-building and self-discovery prompts to refine your style and feel at home in your wardrobe

• Curated shopping lists with strategy-driven recommendations on what’s worth investing in

• Members-only chat and interactive Q&As where you can ask style questions and get personalized insights

• …and probably some other things, too! I’m all ears.

Next Steps: Are You In?

If you love my content and perspective on personal style, confidence and self-acceptance, and you want a more curated, in-depth experience, I’d love to have you inside The Effortless Style Club.

I’m so excited for this next chapter — thank you for being here!

xx Natalie